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Storytelling for advocacy is a challenge, especially in transparency work, where the characters are often lawyers—or laws—and not mythical heroes. As advocates who want to make a point to make a change, we need vivid imagery to deliver our message, especially because the changes we seek can be hard to explain.

We seek compelling stories the same way those heroes seek magic hammers and hidden temples. We’re on a quest for stories that can remake the world. But—spoiler alert—the quest often ends in disappointment.

During late 2016, I had the opportunity to talk with Greenpeace leaders and activists from six continents about the Mobilisation Lab, a remarkable and remarkably successful effort to spark change from within a long-standing activist institution.

An internal department created to build organizational strength in "people-powered" campaigning and digital skills, the MobLab has inspired me since its founding. Through a combination of storytelling, trust-building, design thinking and rigorous humility, the MobLab team and the Greenpeace leaders supporting them seemed to me to have created a better model for organizational change—especially for digital advocacy—than most of the other initiatives I've seen in my 20 years watching non-profits and big brands try to keep up with evolving tools and behaviors.

Look who owns the Google result for "Hillary Clinton" as of tonight at 10:00 pm.

If you've read my Twitter stream this summer you've seen various levels of disdain for Donald Trump. Sometimes it's important to push back when someone peddles bs. Sometimes it's necessary to beat back loud, noxious, memorable exclamations with something just as loud and just as memorable.

But sometimes sensationalism is a trick to control the conversation. I fell for that trick today, Tweeting too much when the GOP candidate "walk[ed] up to the line of treason" and stole attention from the country's history-making nomination of the first female presidential candidate from a major party.

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